SUMMER OF LOVE
A Counter-Cultural Mission
Bison Brewery Re-Design
The objective of this project was to refresh and modernize the brand and packaging design of Bison Beer, while keeping it true to its origins, and representing its brand equity through each individual bottle. To establish Bison as a brand that holds strong to its values, and motivates consumers to join the movement of mindful living.
When developing the project I was inspired by the hippie movement. The “Summer of Love” was an important influence in the culture of home brewing and growing organic ingredients. I wanted to emphasize its importance, and made a vibrant design, with elements “organically growing” into each other.