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FOCUS ON COMMUNITY

Freedom To Create
Focus Camera Boutique

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PROJECT OVERVIEW

 

Focus Camera, is located in the Marina district, San Francisco. It specializes in cameras and photographic supplies. The store is surrounded by high-end specialty boutiques, popular restaurants and cafes. The street audience is young, middle-upper class, who come to the street to walk around with friends and family on weekends and after work. The atmosphere on the street is young, modern, stylish, and fun. The goal of this re-branding project is to attract new, tech-savvy, younger audience, and to create a personal relationship with the local artists.


 
 
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